Chicken or Egg?

I've had a question on my mind for some time now and it has been irritating me to the point that I feel the need to ask it of you, my audience, and see if we might come up with an answer. The question is a bit more complex than it seems at first blush, so bear with my explanation. My query comes as a two-part problem. It makes an assumption first, then asks an either/or question.

The assumption is (and there may be some disagreement here, so if you do please speak up) that multimedia in general (e.g. TV, movies, books, music, news, Internet) are as a whole moving in a downhill direction in regards to morally upright content. Acceptance of perverse moral ideas appears to be an ever-widening phenomenon in multimedia, as is the normalizing of aberrant behavior. That is my assumption. The question, then, is this: Is "the media" the cause of this downward slide in morality and decency, or is the media merely the cultural expression of already extant moral degradation and change? In effect, does the media simply report on the change?

I will offer my humble opinion that this is not only a perfectly valid, reasonable question to ask, but also an entirely necessary one. Where does this world of multimedia fit into our lives or is there no place for it? Does the media shape the culture, or is it the other way around? Or, put differently, is the media we ingest daily the soul of our culture or its body, the animating principle of our society or simply its proper expression? This whole issue is so fiendishly tangled together and I would like to have some fun untangling it.

As a good example, I would like to throw out there three TV shows that illustrate my point. One is an already-popular and critically-recognized show called Modern Family, the second is a show to be released this fall I think, called New Normal, and the third is an FBI crime show called White Collar. The first two are comedies that prominently feature gay couples attempting to raise children, surrounded by mostly understanding parents and relatives who may raise an eyebrow once in a while at the homosexuality at play in their midst, but who otherwise could care less. The third show involves a secondary character who is engaged to her lesbian lover. Now I believe homosexuality to be a grave moral problem, but regardless of your beliefs concerning homosexuality, it is hard not to see a connection here between the content of these shows and the current vigorous lobbying by homosexual groups nationwide for legal and societal acceptance of their particular orientation. These groups seek, in effect, to normalize the status of homosexuals in America. So do these shows then simply reflect this particular change in American public thinking, or are they the actual driver?

It is tough to say.

The news networks are famously known for being, at least historically, major drivers of public opinion. So if the presentation of the news can change opinions about differing subjects, then why not TV shows and movies? Do they not shape us in subtle ways and guide part of our decisions and actions?

But then, on the other hand, the major networks and studios are driven by a bottom line goal. Their goal is to make money, and lots of it. To make lots of money, one needs to be in tune with what the public wants to see and hear and then provide it en masse. So these companies must simply be responding to perceived public demand for this sort of content, living dangerously on the "cutting edge of societal evolution," to steal a line from Rush Limbaugh. Right?

Or, do these two things go hand in hand? Was the proverbial chicken first or the egg?

Feel free to leave your thoughts below!


Image by LGPER, via Wikipedia.